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Innoduel Blog

Sami Akseli

Guest blogger: Sami is on a mission to build the ultimate customer experience. Designing things that take you by surprise and put a smile on your face makes him smile too. Sami gets kicks out of trying and learning new things. He is seasoned marketing professional with extensive experience in B2B marketing, customer experience design and marketing automation.
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Recent Posts


The Biggest Leadership Mistakes


by Sami Akseli

Following our hugely popular blog about bad leadership habits we co-created the list of the biggest leadership mistakes people have experienced. We ran a co-creation arena to figure this out and our participants identified more than 60 different leadership mistakes they have experienced. Out of those sixty the six worst ones are uncovered in this blog.

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7 Amazing Employee Engagement Examples


by Sami Akseli

I earlier wrote about how poor employee engagement has the power to kill your business, but implementing truly effective initiatives and programs is easier said than done. Happy employees are the key to business success and having a team of people who feel truly valued will in turn lead to colleagues who will work hard, deliver results, and bring in new ideas to help grow your business and stay in the company.

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Poor Employee Engagement Is The Leader’s Fault – 5 Steps To Fix It


by Sami Akseli

Poor employee engagement has the power to kill your business but you can take action to fight that power. Is there an easy way to boost employee engagement?

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Why Poor Employee Engagement Will Kill Your Business


by Sami Akseli

“Happy, happy employees are the key to business success!” Uh, I know, right? Feels like there’s been more than enough of the one-sided discussion around employee happiness and job satisfaction? Feels like everyone has bought into the hype, blasting how important it is to make sure your employees are happy and engaged? When did work become all about fun?

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What is the worst leadership experience you have ever had?


by Sami Akseli

It is ok to admit it. We’ve all been there, at least almost all of us. And the longer you’ve been in the game the greater the changes that you’ve been there more than once. It’s a pain to work under a bad management. But what is it that separates the bad boss from an average or a good one?

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Infographic: The Bad Leader's Manifesto


by Sami Akseli
I recently wrote a post about
6 bad leadership habits that you need to stop doing immediately. The article generated a lot of discussion online about what makes a bad leader bad, a good leader good, or even if there is such a thing as 'bad leadership'. Read More

Agile strategy implementation – what other purple unicorns you’ve got?


by Sami Akseli

No matter how badly we'd all like it to exist, we know it's a unicorn, and a purple one, I might add. Agile strategy implementation... no such thing. We've all probably learned this during the course of our careers, in any industry, that the strategy process is always painful and exhausting, no exception there.

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6 Leadership Habits You Need To Stop Doing Immediately


by Sami Akseli

When it comes to leadership we are always being told what we should do; be passionate, be proactive, be positive! And that’s all well and good, but what about those bad habits nobody talks about...

It’s almost become taboo to mention anything negative in the field of leadership, so we decided to flip things around and list some things you should NOT be doing in order to become a better leader.

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How effective is your leadership? Take the 5-minute Scalable Leadership test.


by Sami Akseli

How do you define a good leader, or better yet, a great one? What are the keys to effective leaderhsip? Maybe you already know that you're good enough, why should you strive to be any better?

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Not-to-do decisions – next to impossible but necessary


by Sami Akseli

Is it yes or no? Umm...maybe.

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